Outsiders Republic was founded by Juri Michelin after more than 15 years working as a professional tree planter. Years spent restoring forests, living outdoors, surfing coastlines, and witnessing environmental destruction firsthand shaped the vision behind the brand.<\/p>
The idea was simple:
Create clothing that people genuinely want to wear, while building it responsibly and giving back to the natural world. Outsiders Republic was built as a response to fast fashion, waste culture, and disconnection from nature. Every decision behind the brand is influenced by sustainability, quality, and long-term thinking. This is clothing inspired by real experience outdoors - not trends.<\/p>"},"textColor":{"id":129572454,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":129572336,"value":"column"},"icon":{"id":129572337,"value":null},"title":{"id":129572338,"value":null},"textColor":{"id":129572339,"value":"#{feature.text.color}"},"backgroundColor":{"id":129572340,"value":"#{feature.background.color}"},"buttonText":{"id":129572341,"value":null},"copy":{"id":129572342,"value":"
Outsiders Republic was founded by Juri Michelin after more than 15 years working as a professional tree planter. Years spent restoring forests, living outdoors, surfing coastlines, and witnessing environmental destruction firsthand shaped the vision behind the brand.<\/p>
The idea was simple:
Create clothing that people genuinely want to wear, while building it responsibly and giving back to the natural world. Outsiders Republic was built as a response to fast fashion, waste culture, and disconnection from nature. Every decision behind the brand is influenced by sustainability, quality, and long-term thinking. This is clothing inspired by real experience outdoors - not trends.<\/p>"},"template":{"id":129572343,"value":"feature"},"padding":{"id":129572344,"value":"6"},"fullWidth":{"id":129572345,"value":"0"},"fullBackgroundColor":{"id":129572346,"value":"#{feature.fullBackground.color}"},"published":{"id":129572347,"value":"1"},"conditions":{"id":129572348,"value":"[]"}}},{"id":5135165,"type":"row","published":1,"size":{"x":12,"y":0},"order":2,"items":[{"id":5135166,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129572468,"value":null},"copy":{"id":129572469,"value":null},"media":{"id":129572470,"value":"image"},"image":{"id":129572471,"value":"#{image.default}"},"video":{"id":129572472,"value":"#{video.default}"},"autoplayInBackground":{"id":129572473,"value":"1"},"titleSize":{"id":129572474,"value":"1"},"overlay":{"id":129572475,"value":"1"},"href":{"id":129572476,"value":null},"borderRadius":{"id":129572477,"value":"#{image.border.radius}"},"overlayOpacity":{"id":129572478,"value":"0"},"overlayColors":{"id":129572479,"value":null},"overlayDirection":{"id":129572480,"value":"90"},"template":{"id":129572481,"value":"pod"},"padding":{"id":129572482,"value":"6"},"fullWidth":{"id":129572483,"value":"0"},"fullBackgroundColor":{"id":129572484,"value":"#fff0"},"published":{"id":129572485,"value":"1"},"conditions":{"id":129572486,"value":"[]"},"ratio":{"id":129572487,"value":"short"}}},{"id":5135167,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":129572488,"value":"2"},"html":{"id":129572489,"value":"
We believe clothing should be made responsibly \u2014 using recycled materials, renewable energy, and ethical production systems that reduce waste and environmental impact. The outdoors shapes everything we create. Forests, oceans, wildlife, surf culture, and life outside inspire both our designs and our mission. Outsiders Republic was built from lived experience, not marketing trends. We value honesty, transparency, and meaningful action over empty claims. We focus on timeless design, durable products, and intentional releases rather than mass production and disposable fashion. The brand directly supports ecological restoration through our NGO initiatives focused on reforestation and rebuilding damaged ecosystems using native species. Outsiders Republic exists for people who choose a different path \u2014 creators, travellers, surfers, tree planters, environmentalists, and anyone connected to the wild.<\/p>"},"textColor":{"id":129572490,"value":"#{feature.text.color}"}}}],"properties":{"direction":{"id":129572455,"value":"column"},"icon":{"id":129572456,"value":null},"title":{"id":129572457,"value":"Our Values"},"textColor":{"id":129572458,"value":"#{feature.text.color}"},"backgroundColor":{"id":129572459,"value":"#{feature.background.color}"},"buttonText":{"id":129572460,"value":null},"copy":{"id":129572461,"value":"
We believe clothing should be made responsibly \u2014 using recycled materials, renewable energy, and ethical production systems that reduce waste and environmental impact. The outdoors shapes everything we create. Forests, oceans, wildlife, surf culture, and life outside inspire both our designs and our mission. Outsiders Republic was built from lived experience, not marketing trends. We value honesty, transparency, and meaningful action over empty claims. We focus on timeless design, durable products, and intentional releases rather than mass production and disposable fashion. The brand directly supports ecological restoration through our NGO initiatives focused on reforestation and rebuilding damaged ecosystems using native species. Outsiders Republic exists for people who choose a different path \u2014 creators, travellers, surfers, tree planters, environmentalists, and anyone connected to the wild.<\/p>"},"template":{"id":129572462,"value":"feature"},"padding":{"id":129572463,"value":"6"},"fullWidth":{"id":129572464,"value":"0"},"fullBackgroundColor":{"id":129572465,"value":"#{feature.fullBackground.color}"},"published":{"id":129572466,"value":"1"},"conditions":{"id":129572467,"value":"[]"}}},{"id":5135168,"type":"banner","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"type":{"id":129572491,"value":"slim"},"title":{"id":129572492,"value":"An interview with our founder"},"copy":{"id":129572493,"value":"Blogs are are really good way of talking to your fans and they help grow your traffic."},"titleColor":{"id":129572494,"value":"#{banner.title.color}"},"titleBackground":{"id":129572495,"value":"#{banner.title.background.color}"},"copyColor":{"id":129572496,"value":"#{banner.copy.color}"},"copyBackground":{"id":129572497,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":129572498,"value":"95%"},"textShadow":{"id":129572499,"value":"#{banner.text.shadow}"},"borderRadius":{"id":129572500,"value":"0px"},"buttonBorderRadius":{"id":129572501,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":129572502,"value":"#{button.primary.color}"},"buttonStyle":{"id":129572503,"value":"secondary"},"buttonSize":{"id":129572504,"value":"standard"},"overlayOpacity":{"id":129572505,"value":"0.15"},"overlayColourStart":{"id":129572506,"value":"#000000"},"overlayColourEnd":{"id":129572507,"value":"#000000"},"overlayDirection":{"id":129572508,"value":"90"},"image":{"id":129572509,"value":"#{image.default}"},"video":{"id":129572510,"value":null},"videoThumbnail":{"id":129572511,"value":null},"media":{"id":129572512,"value":"image"},"align":{"id":129572513,"value":"center"},"verticalAlignment":{"id":129572514,"value":"center"},"font":{"id":129572515,"value":"#{heading1.font}"},"actions":{"id":129572516,"value":"[{\"text\":\"Read Our Blog\",\"href\":\"#\"}]"},"template":{"id":129572517,"value":"banner"},"padding":{"id":129572518,"value":"6"},"fullWidth":{"id":129572519,"value":"1"},"fullBackgroundColor":{"id":129572520,"value":"#{banner.fullBackground.color}"},"published":{"id":129572521,"value":"1"},"conditions":{"id":129572522,"value":"[]"}}},{"id":5135169,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":4,"items":[],"properties":{"padding":{"id":129572523,"value":"6"},"spacing":{"id":129572524,"value":"64px"},"font":{"id":129572525,"value":"#{newsletter.title.font}"},"title":{"id":129572526,"value":"Don't miss out."},"copy":{"id":129572527,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":129572528,"value":"0"},"backgroundColor":{"id":129572529,"value":"#0000"},"textColor":{"id":129572530,"value":"#{newsletter.text.color}"},"primaryActions":{"id":129572531,"value":"0"},"formBorderRadius":{"id":129572532,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":129572533,"value":"#{button.border.radius}"},"borderRadius":{"id":129572534,"value":"#{newsletter.border.radius}"},"mailingList":{"id":129572535,"value":71693},"template":{"id":129572536,"value":"newsletterSubscribe"},"fullWidth":{"id":129572537,"value":"0"},"fullBackgroundColor":{"id":129572538,"value":"#{newsletter.fullBackground.color}"},"published":{"id":129572539,"value":"1"},"conditions":{"id":129572540,"value":"[]"}}}],"properties":{"title":{"id":129572291,"value":"About"},"isStorePage":{"id":129572292,"value":"1"},"ogImage":{"id":129572293,"value":"https:\/\/images.podos.io\/xptycvoluu757niwspdqzqwo602dewkaudwi5q8a2epmialp.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":339407,"edited":true}